Role: Product Manager
Team: Gabriel Barcante, Rebekah Lien, Barbara Lukasz and Nandwe Mumba.
This event lasted a day and a half. The team was tasked with addressing the needs of expanding Stratford's economic prosperity while further integrating its community.
- Following a human-centered design ideation process, I worked with our designers and developer to identify Need Statements of what is needed to achieve the goal required.
- We grouped our ideas into themes and arrived at a single Problem Statement - How Might We attract young professionals to Stratford? This would expand the local economy and community.
- Through discussion, we arrived at our idea - forming a start up program in Stratford that connects entrepreneurs whose ideas meet Stratford's needs. Matching entrepreneurs with local businesses who need their solutions and providing these entrepreneurs with support via local mentors and other resources would encourage them to build their company in Stratford and expand their network in the region, thus infusing the city with young talent while adding to the economic and community prosperity.
- The team collaborated in creating personas and mapping a user journey.
- One of our designers worked on the MVP website with our developer.
- The other designer and I created the pitch deck.
- Once complete, I co-pitched the idea and MVP to the community.
Tools used - MS PowerPoint, Google Docs, Adobe Photoshop, Slack
Role: Product Manager/UX Strategist
Team: Gabriel Barcante, Miriam Ganaba, Jennie Heo, Rebekah Lien
Costco is a warehouse that sells items in bulk to customers. The main frustration for shoppers is that items change location frequently, making it hard to navigate the store efficiently.
By identifying user needs via a number of user research methods, our team developed a solution to help shoppers shop more efficiently.
During our research phase, the team investigated:
- What does the current Costco shopper's journey look like?
- How can the product accommodate users’ needs?
- Does the customer need a physical device on the shopping cart?
- Is there a need for a mobile app product?
- What is the current Costco app missing?
To find the answer to these questions, we used IDEO method cards and focused on four methods:
- Behaviour Archeology
- Rapid Ethnography
- Error Analysis
- Empathy Map
After compiling and analyzing the data, we arrived at our Problem Statement:
- How might we create a mobile app that allows users to enter in a shopping list and provides an efficient map to locate desired items?
User frustrations: Item location, store navigation, in-store customer service
User needs: Quick item locator, interactive store map, personalized shopping list
Through these findings, we developed our main personas.
Focusing on the user needs, the team sketched wireframes and compiled into one, cohesive workflow.
With a paper prototype made, we gathered user feedback for our next iteration.
Following the feedback, the team created a lo-fi prototype of the app.
We conducted user testing, where users had to complete the following tasks:
- Create shopping list
- Locate items via in-store navigation map
- Browse categories
- Delete item
- Find promo and store details
Using System Usability Scale (SUS) we measured user feedback. This evaluation consisted of 10 questions with a rating scale of 1-5, from strongly disagree to strongly agree.
Our SUS was 85 (80.3+ is an A. People love your product and will recommend it to their friends)
We gathered their feedback and created a hi-fi prototype which became our final product.
Tools used: Trello, Slack, Adobe Illustrator, IDEO cards, Google Docs, Google Slides
Role: Product Manager
Team: Gabriel Barcante, Anik Brazeau, Jennie Heo, Rebekah Lien
Our team was challenged with improving the user experience of the current learning management system that the University of Waterloo uses.
- Focusing on the student user base, the largest user base of this system, the team iterated to a cleaner user interface and better user experience overall.
- The team surveyed first time LEARN users to understand their wishes and frustrations. Following their feedback, we started a process of prioritizing which changes would make the most impact - this is how we arrived at our objective metrics.
- Following a human-centered design approach, we focused on decreasing the number of user clicks-to-destination by 30% and creating a more intuitive layout.
- I was involved from the very beginning at the ideation process all the way through to the pitch. Helped organize timelines and used Trello board to populate backlog and track tasks using KanBan style cards. Worked with designers, writers, and researchers in creating low and high fidelity website wireframes, writing the marketing plan and presentation. These main tasks were a team effort.
- At the end, the team pitched the project and received positive feedback to our solution.
Tools used - Trello, Google Docs, MS PowerPoint, Slack, InVision, Adobe InDesign
Role: Scrum Master
Team: Gabriel Barcante, Meghan Kreller, Jing (Rita) Ma, Laura Snider
The Library Guide for Entrepreneurs at the University of Waterloo is a useful underutilized resource for aspiring entrepreneurs.
- How might we increase awareness of this resource?
- The team started ideating solo then grouped our stickies into themes and arrived at an overarching solution - a marketing awareness campaign.
- Our product owner was a library representative.
- The team established the product roadmap which encompassed a podcast, website, and marketing campaign.
- We used Trello to create our backlog and track tasks during the project.
- The podcast would plug the Guide for Entrepreneurs as librarians interviewed entrepreneurs and thought leaders in the Kitchener-Waterloo region. It would be hosted on the BuildYourIdea website.
- A team member and I interviewed an entrepreneur and University of Waterloo graduate to illustrate a pilot episode.
- The campaign focused on using low-cost print media such as T-shirts and posters as well as social media to spread #BuildYourIdea which would tie in the Library's BuildYourIdea website and Guide fo Entrepreneurs. This would also allow the library to further build relationships with local companies and entrepreneurs.
- The team compiled a report of our project and pitched the campaign and product to library representatives as well as our cohort.
Tools used - Trello, Google Docs, Google Slides, Slack, Adobe Premiere, Adobe Illustrator
Role: Project Manager/UX Strategist
Team: Gabriel Barcante, Christie Ledgley, Erica Long, Ramyaa Mahinthan
As part of a design thinking exercise, our team was tasked with designing a product from ideation to prototyping.
Following design thinking principles, our ideation process moved through our Needs Statements, based on our own needs and interests today, to our final Problem Statement:
- How might we make dog-walking safe at night?
The team went through a series of iterations before arriving at the final prototype. Below is the product pitch.
Safety is a primary concern in urban environments, particularly at night. Pet owners in large cities face this challenge every night as they must walk their pets in a concrete jungle, often in poor lit areas in their neighbourhoods. This is where SmartLeash comes in.
Catered mainly towards women, teenagers, and families, SmartLeash aims to make dog walking safer at night.
The product has two components:
1. A SmartLeash and collar to walk your dog
2. A mobile application for a more immersive experience
- Panic button
- Built-in GPS (paired with mobile app)
- GPS (paired with mobile app)
- Heart rate & temperature tracker (paired with mobile app)
SmartLeash’s primary concern is safety. As such, it contains a panic button at the bottom of the handle. This button gives your location directly to 911. To prevent accidentally pressing it, it requires the user to squeeze simultaneously the outside and inside part of the leash where the button is located.
The light ensures the user and their pet has better visibility of the path and surrounding area.
To accompany the SmartLeash and SmartCollar, our team created an app. Below are its features.
- Save My Route – uses SmartLeash’s GPS
- Find My Dog – uses collar’s GPS
- Pet Vitals
- Shows pet’s heart rate and temperature – captured from collar’s tracker
- Gives user ability to input vaccinations and health record
- Uses map to show other SmartLeash users in surrounding area by capturing users’ SmartLeash’s GPS location – users may choose to not show GPS location.
When training a pet, many owners choose to stick to a route so their pet is able to memorize it and find home if needed. This app allows the user to save your route on the map.
The collar’s GPS prevents users from losing their pets. The collar is activated once their pet is off-leash and meets a certain distance. This allows the user to track their dog if they run away.
Allows users to monitor their pets’ health. By tracking heart rate, temperature and inputting their pet’s health record in the app, the user will be able to better keep track of their pet’s health and act accordingly.
Creating a community enables pet owners to walk their pets together, minimizing safety risk and making it a social activity for the user as well as their pet. The ability to create niche communities allows for a more personalized experience.
Tools used: Trello, Slack, Google Docs, Google Slides, Balsamiq, Sketch, Adobe Illustrator
RingPartner is a pay per call exchange located in Victoria, Canada.
I joined the team early in 2016 and had the opportunity of working three separate roles. Below are my responsibilities for each role, starting with the most recent.
Product Owner - In my most recent role, while working as a Business Development Manager, I was put in charge of implementing the company's in-house platform with a new third-party CRM platform as well as roadmapping three main products - the networks' platforms for end users.
I worked with cross-functional teams, including customer success, marketing, sales, development and the leadership group.
Collaboration and creativity were key to ensuring these products stayed on track for sprints during each iteration.
An important part of my role as product owner was being the voice of the end user while planning and implementing each iteration.
The third platform was brand new. To validate this new approach I conducted user research with existing clients and tested a beta version in the market as well.
Business Development Manager - While as Product Owner, I also incorporated the role of Business Development Manager, with a focus on acquiring new clients. I assessed our portfolio to estimate demand and looked for Buyers who would fit the description. The ability to reach out to potential new Buyers and establish relationships was important as well as the ability to negotiate rates and contract parameters.
Partner Success Manager - Originally hired as a Partner Success Manager, my main role was to continue building on relationships with existing clients. In this role, I learned a lot about not only the pay per call industry but the digital ad industry as a whole. The role allowed me to further develop relationship building skills and client management.
Tools used - Hubspot, Asana, Slack, Axosoft, Lucidchart, Invoca, Zendesk, In-house platform, and Google Docs.